Direct Mailing Lists
As mentioned above, it does not necessarily take a lot of money to develop effective promotional material—just creativity. Even a trade magazine that could not afford its own sales staff obtained a major in-crease in ad pages as a result of just one inexpensive direct mail campaign. It included a nutty German scientist who was going to make the recipients—media buyers at advertising agencies—rich by giving them stock in his new company. Seven witty letters were sent by the mad scientist, each including, in an indirect way, reasons why advertisers should use this particular trade magazine. In the sixth letter, the scientist told the American media buyers he was leaving Germany tomorrow to join them.
Full Service Marketing
Website Promotions
<Direct Mailing Lists info: The seventh and last letter was forwarded from the Bureau of Missing Persons with a note of condolence to the addressee. The en-closed letter, whose edges were burnt off, stated that he was coming across on the Hindenburg zeppelin and he was bringing a torch with him for use in a demonstration. Production costs for direct mail should no longer hinder its use. With the advent of desktop publishing, there is no reason why you can't do all the work yourself, with the possible exception of photography and printing. The same is true for print material. See also Consumer Marketing .
Response Makers - Direct Mailing Lists<
