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| Lead Generation |
| All leads should be followed up on at least 5 times and data based before exhausting it. Never assume that a lead is either good or bad. Approach every lead with the same amount of integrity . |
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| Be a Prepared Buyer |
| To be a prepared buyer of leads, you should recognize that they are like any other commodity. Any program you use should have guarantees of expected quality to ensure the success of your marketing efforts. |
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